Search Engine Ranking

If you wish to check the ranking of any web page listed in Google you can do so by downloading and installing Google's toolbar. The toolbar displays the text, "PageRank", with a little green meter below to display the rank level. If you mouse over the "PageRank" text, a tooltip informs you that "PageRank is Google's measure of the importance of this page (5/10)" where the numbers in brackets display the rank as a score out of 10. High ranking pages are desirable but don't guarantee a high listing for a particular search term since page relevance is obviously taken into account. High ranking can be obtained by seeking out sites that are willing to link to your site. A website owner can do this for themselves or can ask a web designer to do it - but it's time consuming and therefore expensive.
Using the PageRank tool can give you some interesting results (apart from finding your own ranking). You'll find that the web sites of many web designers, who boast of the effectiveness of their search engine optimization services, rank very low in Google. Why, you might wonder, don't they work their magic on their own pages?
Another interesting thing you'll notice is that if you note the listing position for a particular page on your site, then change so much as word on that page, then often after the page has been spidered - the listing position will have changed. So what you must ask yourself is - Just how useful is a web page that can't be altered for fear of losing position? Isn't the whole point of a website to display fresh content on a regular basis?

Search Engine Ranking